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Harrah's Entertainment
Harrah's Entertainment


Harrah's Entertainment, one of four bidders for Singapore's first casino, said it is betting on partners such as the Hollywood director James Cameron in its proposal to bring more than 10,000 visitors a day to the project.

The development, which would be the biggest embarked on by the world's largest casino operator by sales, includes a $500 million high-tech theme park masterminded by Cameron and housed in a 15-story building designed by Daniel Libeskind, the planner of New York's Freedom Tower. The building would also include a museum operated by Centre Pompidou of Paris.

Harrah's Entertainment

"It's the largest undertaking we have made anywhere and we're very confident we're going to draw people from a very long way," Gary Loveman, Harrah's chief executive officer, said in an interview Wednesday. "What we've proposed is an integrated resort that has more to offer than any other I have ever seen."

Other than Libeskind and Cameron, who directed movies such as the "Titanic," Harrah's has also teamed up with Suntec Singapore, a downtown convention center, and Taubman Centers, a U.S. mall developer, for its bid.

Note: Talbot Consultants International Inc. was retained by the Harrah's & Keppel Land consortium to provide the market research and planning consulting services for the retail component of their proposal. The research included a detailed study of Singapore's resident and tourist consumer shopping patterns and an analysis of existing and proposed retail development. Talbot Consultants completed their tasking in 2005.

Harrah's counts on Hollywood tie-in By Linus Chua Bloomberg News THURSDAY, MAY 4, 2006


© Talbot Consultants International Inc.