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Toronto Pearson International to serve up a diet of brands - with local flavour
Toronto Pearson International to serve up a diet of brands - with local flavour – 10/05/06
CANADA. Comfort food from familiar chains is what travellers crave, writes Wendy Gallagher*.
When the international pier at Terminal 1 is completed early next year (currently international passengers are bused to an infield terminal), it will contain familiar brand names in the food area.
“Travellers crave brands, it gives them a sense of comfort,” Dan Driedzic, General Manager of Concessions at the Greater Toronto Airport Authority, told The Moodie Report. Included in the 2,015sq m food & beverage area will be a Starbucks, Café Ritazza as well as popular Canadian chains Tim Horton’s Coffee and Pizza Pizza.
The F&B contracts, awarded to industry giants Compass Group and HMSHost, were completed in various stages as the new terminal was being constructed. Travellers in the new pier will be surrounded by the work of US artist Richard Serra and a Toronto theme. “We tried to develop a profile for our retail area,” said Driedzic. While he said Toronto is known as a multicultural city, it really is a city of neighbourhoods, each with a different flavour. Therefore, the different ethnic neighbourhoods of Toronto will be incorporated into the area.
Next year an estimated 10 million transborder (US/Canada) and international passengers will pass through Terminal 1, home primarily to Air Canada and its Star Alliance affiliates. Terminal 3, which is used by airlines including British Airways and Cathay Pacific, finished renovations on its retail sector last year.
Pearson International Airport is comprised of three terminals which served 29 million passengers in 2005.
Note: Talbot Consultants International Inc. was the concessions consultant for Toronto Terminal 3 and provided the research on the retail and food & beverage characteristics of Toronto’s ethnic neighbourhoods that is being implemented in the new Terminal 1.
Source: ©The Moodie Report By Wendy Gallagher*
© Talbot Consultants International Inc.