The Building Box, Store Network Planning & Feasibility Studies, Canada
The Building Box has recently been acquired by Kingfisher (UK), the parent company of B&Q, Britain's leading home improvement "big-box" chain, through their purchase of Castorama (France), Europe's leading home improvement "big-box" chain. The company is a subsidiary of Réno-Dépôt of Québec and is the major competitor to Home Depot in "English" Canada. Our original tasking involved developing an extensive customer database of Réno-Dépôt's existing Québec and then analysing it utilising the latest GIS techniques to determine the economic feasibility of potential locations throughout Canada. The results were presented in a series of executive level "live" on-screen workshops to assist the various corporate teams with determining their merchandising, marketing and store network strategies. Since then Talbot Consultants International Inc. has been retained, on an on-going basis, to regularly monitor their existing stores, and their competitors, in order to ensure that The Building Box continues to increase its market share. The results have been impressive. The Building Box stores consistently generate profits significantly higher than Home Depot's Canadian stores.