US Airways Terminal, LaGuardia International Airport, New York, USA.
In January 2001 Talbot Consultants International Inc. were retained by Naramore, Bain, Brady & Johanson (NBBJ) to assist US Airways in planning a revitalisation of their LaGuardia terminal. The shuttle pier had recently been redeveloped by NBBJ and, as a result, the main terminal's retail and food & beverage offerings now looked tired and dated. Worse they had received steadily declining approval ratings from passengers in the J.D. Powers surveys over the past few years. A thorough tour of the entire terminal was conducted by Talbot Consultants and NBBJ and several major architectural and design deficiencies noted. A detailed analysis of the existing concession operating results was conducted, correlated with the relevant passenger figures and compared with the productivities in similar terminals elsewhere. A series of workshops were then conducted to determine the various structurally and financially viable re-development options and an optimum solution agreed upon. This solution was then presented to US Airways with the conclusion that if the recommended re-merchandising and re-vitalisation solution proceeded that it was our opinion that concession sales would increase by more than 50% over the next five years.