Winnipeg Airport Authority, Winnipeg International Airport, Winnipeg, Manitoba, Canada.
In late December 1997 Talbot Consultants International Inc., under Richard Talbot, was selected by The Winnipeg Airport Authority as their concession planning consultants. A detailed in-terminal consumer survey was conducted in early 1998 and a series of workshops subsequently held with the airport's architects and management staff. An analysis to determine the optimum sizing and placement of food & beverage, gift & news and duty-free was conducted. The resultant study recommended placing concessions in the prime traffic areas by relocating those in "dead" areas and by adding new "banners" identified as preferred by the survey. A "hit list" of recommended food & beverage and retail "banners" was produced and contact between the recommended retailers and the WAA leasing team facilitated. The re-development has been a major success. There have been huge improvements in consumer satisfaction and, more importantly, significant increases in rental revenues to the WAA.
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