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title about us Retailer Projects - The Brick Warehouse Corporation

The Brick Warehouse Corporation, Store Network Expansion, Canada.

The Brick Warehouse Corporation
Talbot Consultants International Inc. undertook the analysis for a store network expansion for The Brick's furniture and appliance store chain. A trade area and market penetration analysis was conducted across Canada for its 42 stores. The study assessed the different merchandising configurations and market opportunities and the "cannibalisation" impacts on other Brick stores. The study concluded with the identifying of specific locations for expansion opportunities together with merchandising and design recommendations. We were then retained to develop an internal Geographic Information System so that The Brick could better understand the overall Canadian market at the micro level generally and the impact of the invasion of U.S. "big box" formats specifically.



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