Castorama Group, Store Network Planning, Buenos Aires, Argentina.
This major French retailing group recently purchased Québec's leading home improvement chain, Réno-Dépôt. As a result of our long history with Réno-Dépôt Talbot Consultants International Inc. were asked to conduct a potential home improvement store network GIS analysis for Castorama for the Buenos Aires market. Unfortunately since adequate demographic, market potential and retail sales data is not yet available in Argentina we had to generate our own databases through consumer surveys and on site investigation. Once we had created an acceptable level of data we then calibrated the Réno-Dépôt Québec sales projection and network planning models for Buenos Aires and recommended the optimum store locations. This project is currently on-going.