Talbot Consultants International Inc. were retained to set up a customer database for selected Ontario stores and then analyse it to assist the client in better understanding those market segments that they were currently attracting and those they were not. We then carried out a similar analysis for their major competitors as well as potentially synergistic retailers. The deliverable was a recommended direct marketing "action plan" for each store that would enable them to "grow" their market share. The project concluded with a "live" on-screen workshop for all Ontario executives and store managers during which we reviewed the market forces and recommended marketing strategies on a store by store basis.
TALBOT CONSULTANTS INTERNATIONAL INC.
2430 Whidby Lane, Sidney, Victoria ,
British Columbia, Canada V8L 2K3
Tel: (778) 426-3123 Fax: (778) 426-3124
