Soriana: "City Club" & Power Centre Development, Market, Merchandising & Store Design Input Study, Torreon, Mexico.
Talbot Consultants International Inc. have recently been tasked to assist Mexico's previously #2 supermarket chain, Soriana, in their on-going battle of losing market share to the recent Hypermarket invasion of Mexico by Carrefour and Wal*Mart SuperCentres and the recent Warehouse Membership Club (WMC) invasion by Sam's Club & Costco. As a result we are currently redeveloping Soriana's Hypermarket chain and assisting them in developing their own WMC to be known as "City Club". We have also been tasked to assist Soriana in the development of lands adjacent to existing Soriana Hypermarkets for typical North American "Big Box" Power Centres to be anchored by a "City Club". We have just completed the first such project in Torreon, Mexico and the 100,000 sq. ft. Torreon "City Club" is now under construction as the first retailer in a +/- 31 acre Power Centre development of +/- 300,000 sq. ft adjacent to the existing Soriana Hypermarket on Ave. Revolution.