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title about us Shopping Centres-Le Centre Eaton, Montréal, Québec

Le Centre Eaton, Montréal, Québec

Montréal’s Eaton Centre

Montréal’s Eaton Centre is the most recent major shopping centre to be located in the heart of the business district. As a five level development it entered the market at the trough of the recession surrounded on three sides by Montréal’s most successful and well established shopping centre competitors, Place Ville Marie, Place Montréal Trust and Les Promenades de la Cathedrale. In 1992 Le Centre Eaton went into bankruptcy. One of the major factors was the lack of tenants for the upper retail level. In 1993 Talbot Consultants International Inc. were retained by the receiver to review various studies and the consumer research carried out by others and then to advise on the positioning and merchandising of this level. Our recommendation was that they should target leading edge U.S. destination retailers and in this regard we were tasked to prepare the U.S. retailer marketing packages. Eight such packages were produced and a 75% success rate was achieved.



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