Zha Bei Promenade, Shanghai, China.
The proposed Zha Bei Promenade project is a +/- 100,000 m2 (+/- 1 million sq. ft.) mixed-use project located in the Zha Bei, Daning Green area of Shanghai. The site is west of, and adjacent to, the major Gonghei XinGlu Highway. Adjacent to the north is the 10,000 seat Zha Bei Stadium, Shanghai Circus World and Guangzhong Park. A subway is currently under construction along the eastern edge of the site and two subway stations are planned with one at Zha Bei Promenade and the other at Shanghai Circus World. Surrounding the site are residential districts (currently being redeveloped for high density higher income residences) several universities & hospitals and other major employers. The whole area is currently significantly underserved by retail facilities. The preliminary site and trade area analysis by Talbot Consultants International Inc. clearly showed that there is a significant opportunity for a major retail development at this location that would serve the surrounding local population. There is also the potential for developing this site, over time, into a major retail/entertainment destination for greater Shanghai by maximizing the linkages to the Stadium, Circus World and Guangzhong Park. This greater potential will be significantly enhanced once the two subway stations are in operation. We therefore recommended that Zha Bei Promenade should be developed in two phases:
1. The current demand is for Zha Bei Promenade to be anchored by a major “chore” shopping food component such as a Wal-Mart Super Center, Carrefour, Tesco, Lotus or a traditional Chinese Farmers Market with a “wet market” component serving the surrounding local population.
2. As the economy evolves there will be a significant opportunity for a major “pleasure” shopping retail/entertainment destination serving greater Shanghai by maximizing the linkages to the Sports Stadium, Circus World and Guangzhong Park. This greater potential will be significantly enhanced once the two subway stations are in operation. Zha Bei Promenade should therefore be designed so that it can easily transition from “chore” shopping to “pleasure” shopping without disrupting on-going operations
(For more details on these projects and how we can help you, please contact us at firstname.lastname@example.org )